BikeTours

For the US-based travel portal BikeTours, we created a brand identity that blends wanderlust with clear orientation. The visual language is directly inspired by signage found on US hiking trails: the typography and rounded forms evoke an authentic outdoor aesthetic while providing a familiar structure. The redesign of the website centers on a powerful search, making hundreds of global tours easy to find. The accessible interface minimizes technical barriers and ensures intuitive trip planning through a clear information architecture.